The Digital Transformation Impact Model focuses on the transformation of a product-service in a system. Three drivers affect the model. People from the point of view of customers or employees, changed business models and disruptive technologies. The model is surrounded by elements (leadership, culture, organization, methods and change management) that have both external and internal effects. These elements will be altered due to the created momentum in the system.

The benefits of this research and its practical relevance are being very high since the game conveys the elements of digital transformation in a simple, easily understandable and playful way. The game can be used for any industry and business model. This ensures a broad application in practice. The highlight of the game is that a company can simulate the digital transformation and thus recognize how its own products and services are being transformed or new business models are being created. By involving participants from different functions and hierarchies, an active dialogue and exchange about digital transformation is created. Every participant has the chance to get actively involved in the topic and can make his role and his contribution visible with the help of the game. In summary, the following benefit result for the participants:

Understand the effects in the digital transformation journey.

• Recognise how products and services are changing.

• Assessing the opportunities and potential of the digital transformation.

• Deriving concrete initiatives for your own company.

• Learn about the most important tools and creativity methods for promoting innovation.

• Taking on different perspectives and roles to identify the needs of future generations of employees and customers.

• Identifying the necessary changes in personal leadership.

• Simulation of the digital transformation based on a practical use case.